VULNERABLE ONLINE: THE EMOTIONAL COST OF CYBERBULLYING

Abstract

Cyberbullying is a type of cybercrime that has proliferated through common use of social media platforms. Privacy interference is terrifying regardless of the method used, security measures, and government compliance. Cyberbullying has become prevalent as a widespread menace to teenager well-being, social isolation, causing emotional distress and long-term psychological harm. Practical and effective measures are urgently needed to reduce this growing concern. The main aim of this study was the cyberbullying and its psychological impact on vulnerable age groups. A cross-sectional survey of 608 participants (52.4% females, 47.6% males) revealed that 35% (n = 213) experienced cyberbullying, with females (61%) being more likely to be victimized than males (38%). Significant relationships were found between cyberbullying and each age group (p = 0.0209), residential area and education level (p = 0.0001), and decreased self-harm, self-esteem, and suicidal thoughts among victims. The results of the study emphasize on teenagers 13-19 years old (46.5%) are more suffer to facing cyberbullying due to more likely to have social media accounts, making them vulnerable to online harassment. Moreover, urban areas (33%) and college/university students (20.5%) are more prone to cyberbullying due to higher internet accessibility and online activity. These results illustrate the urgent need for tailored approach to reduce the emotionally overwhelming effects of cyberbullying among vulnerable populations. Cyberbullying presents a serious and major concern to the mental health and safety of a person, particularly teenagers. Addressing cyberbullying requires a comprehensive and integrated approach to reduce and prevent its harmful effects. By adopting global best practices and tackling local challenges, Pakistan can develop a stronger and more effective system to address cyberbullying.