IMPACT OF SOCIALLY RESPONSIBLE HUMAN RESOURCE MANAGEMENT ON TASK-RELATED PRO-ENVIRONMENTAL BEHAVIOR: THE MEDIATING ROLE OF GREEN INTRINSIC MOTIVATION

Abstract

Growing concerns about environmental sustainability have prompted organizations to adopt various strategies, including Socially Responsible HRM practices. Recognizing the importance of intrinsic motivation in driving sustained behavioral change, this study investigates the mediating role of green intrinsic motivation in the relationship between SRHRM and Task-related pro-environmental behavior. The relationships were examined using the multiple regression and for mediation analysis PLS-SEM is used to evaluate the data collected from 450 employees in organizations. The result shows that the socially responsible HRM has positive impact on the Task related pro-environment behavior with mediating role of Green Intrinsic Motivation. sThis investigation yields theoretical progress in HRM alongside organizational behavior and environmental management since it combines stakeholder theory and motivational theories with environmental psychology concepts. The research findings serve as practical guidance for organizations regarding their HRM strategy development to achieve environmental responsibility and engage employees for sustainability performance.