A STYLISTIC ANALYSIS OF PAKISTANI CELEBRITY’S SOCIAL MEDIA (INSTAGRAM) PROFILES

Abstract

Celebrities exchange their opinions, ideas, thoughts, and sentiments on digital social networks, which has made social media an indispensable information source. Celebrities regularly use digital social networks as it is the primary method of their self-promotion and to captivate new fans. This study aims to stylistically analyze the captions used under the posts of Pakistani celebrities on digital social media. To achieve the objectives of this paper, the researcher chooses the model of Stylistic analysis proposed by leech & Short (2007). The researcher selected the profile posts of four Pakistani celebrities including Ayeza Khan, Hania Amir, Mahira Khan, and Atif Aslam based on the number of their followers, their engagement with their followers, and the content of their posts. The researcher selected one to two posts for each celebrity. The findings of this research work are the language used by the celebrities is informal and simple. The choice of words is casual, simple vocabulary is used. The sentence structure is also simple with short phrases, and less complex sentences for a better understanding of the meaning of their captions.