THE ROLE OF POST-MATERIALIST VALUES IN ENVIRONMENTAL PROTECTION: INSIGHTS FROM THE WORLD VALUES SURVEY

Abstract

This study explores the interplay between post-materialism and environmental protection. This study utilizes data from Wave 7 of the World Values Survey (2017–2021), covering 66 countries and 85,000 participants. The sample includes 2,342 individuals from low-income countries, 21,956 from lower-middle-income, 31,480 from upper-middle-income, and 29,556 from upper-income countries. The logistic regression analysis demonstrates that post-materialist values significantly influence the likelihood of prioritizing the environment over economic growth. Individuals with post-materialist values consistently show a higher tendency to prioritize environmental protection compared to materialists. Individuals with mixed values balance materialist and post-materialist perspectives, showing a moderate inclination toward environmental priorities. Post-materialists prioritize self-expression, quality of life, and sustainability, supporting policies that align economic growth with ecological preservation. In contrast, materialists prioritize economic growth and physical security, showing less concern for environmental issues. The effect of mixed and post-materialist values is strongest in upper-income countries and weakest in low-income countries. Post-materialist individuals consistently prioritize environmental concerns across all income groups, while mixed-value individuals show a moderate inclination, particularly in wealthier nations. The insights from the study illuminate the transformative role of post-materialist values in shaping a sustainable future for humanity and the planet.