MEDIA FRAMING OF MENTAL HEALTH: IMPLICATIONS FOR PUBLIC PERCEPTION AND STIGMA

Abstract

This paper will look at the use of media framing in creating a perception and stigma among the population regarding depression, with attention paid to the differences between mainstream media and social media. The analysis of mental health issues especially depression is made through media framing theory that proposes the media does not only inform but also shapes how people understand problems. The mainstream media tends to dramatize the issue of mental illness and lay stress on extreme instances and secures negative stereotypes, whereas social media brings to life a more personal and relatable image, creates empathy, but can be misleading. The study points out the influence of such different frames on the attitude of people, stigma, and empathy towards depressed people. Negative representations may also lead to heightened stigma, in the sense that people do not seek help, and positive or sympathetic representations can contribute to help-seeking behavior and de-stigmatize the people. The study conducts a comparison of stigmatizing and empathetic tone frequency and frame use in the two types of media using content analysis. The results have indicated that mainstream media is biased towards supporting stigma and social media is more understanding, although not without risks. The paper ends by stating that ethical media coverage of mental health is necessary to reduce stigma and promote improved mental health care utilization. The results can imply that media campaigns and influencers might be helpful to reshape the societal perception of mental health.