THE ROLE OF QUALITY MANAGEMENT SYSTEM IN ENHANCING THE QUALITY CULTURE OF POSTGRADUATE PROGRAMS AT SUPERIOR UNIVERSITY FAISALABAD CAMPUS

Abstract

This study examined the role of the Quality Management System (QMS) in fostering a quality culture in teacher education programs, focusing on prospective teachers, faculty, and administrators. Employing a mixed-methods convergent parallel design, data were collected from 331 participants, including a director, department heads, teachers, and prospective teachers, using structured surveys and semi-structured interviews. Quantitative analysis included descriptive statistics, correlation, and regression to examine relationships between QMS, campus quality structure, and quality culture. Qualitative data were analyzed thematically to explore perceptions of QMS implementation, leadership support, institutional challenges, and strategies for improvement. Results indicated that QMS and campus quality structures significantly predict quality culture, with structured procedures and institutional support enhancing the adoption of quality-oriented behaviors among prospective teachers. Qualitative findings highlighted challenges such as resistance to change, limited training, and workload, while suggesting strategies including professional development, improved communication, and stakeholder engagement. The study underscores the interdependence of procedural and cultural factors in fostering a sustainable quality culture and offers practical recommendations to strengthen QMS effectiveness in teacher education programs.