MARKET THINKING IN PUBLIC SERVICE: DESIGNING STATUTORY AUTHORITIES FOR GOVERNANCE AND EFFICIENCY

Abstract

The Punjab Sahulat Bazaars Authority (PSBA) represents a pioneering model of market-oriented public service in Pakistan, combining statutory authority with financial self-sufficiency. Operating without subsidies, PSBA integrates pricing discipline, digital logistics, and vendor empowerment within a legally empowered framework, achieving scalable and transparent service delivery. As of 2025, it manages 36 operational bazaars with plans for 105, providing up to 35% price relief on essential commodities and over 85,000 free home deliveries. The Authority leverages public land, statutory governance, and decentralized partnerships with TMAs and district administrations to reduce costs, enhance efficiency, and generate employment. Independent audits demonstrate superior financial sustainability, governance quality, and service metrics compared to peer institutions. By embedding market principles with citizen-focused welfare, PSBA exemplifies a replicable model of statutory, performance-driven public governance, aligning with New Public Management, Public Value, and polycentric governance theories.