Success is Achieved Through Action: Exploring a Mediation Path between Leadership and Creativity in the Hospitality Industry

Abstract

In the competitive hospitality and tourism industry, creativity of hotel's frontline employees is becoming increasingly important. This study applies the conservation of resources theory to analyze the mechanisms that influence the creativity of frontline staff. Data was collected from 430 frontline employees in two-waves working in 35 three star hotels. This study discovered that the organizational virtuousness of frontline staff serves as a mediator in the relationship between resonant leaders and creativity. The findings of this research have significant theoretical and practical implications, especially for hospitality management. They offer strategies for enhancing the positive effects of resonant leader on the creativity of hotels frontline staff.