MODERATING ROLE GREEN ORGANIZATIONAL CULTURE INTO THE RELATIONSHIP BETWEEN ENVIRONMENTAL PERFORMANCE AND GREEN ORGANIZATIONAL PERFORMANCE: THE MEDIATION ROLE OF GREEN INNOVATION

Abstract

In response to growing environmental concerns, this study investigates how Environmental Performance and Green Organizational Culture influence Green Organizational Performance within the textile sector. Specifically, it examines the relationship between Environmental Performance and Green Organizational Performance, with Green Organizational Culture as a moderator and Green Innovation as a mediator. A self-administered questionnaire was used to collect data from 230 respondents employed in textile mills. The Statistical Package for Social Sciences (SPSS) and Smart Partial Least Squares (Smart PLS) were employed for data analysis and hypothesis testing. Findings confirm that Environmental Performance positively impacts Green Organizational Performance, with Green Innovation serving as an effective mediating variable. Additionally, Green Organizational Culture plays a significant moderating role, particularly enhancing the relationship between Environmental Performance and Green Organizational Performance in organizations with such a culture. These findings underscore the importance of adopting sustainability measures to enhance organizational performance in an environmentally responsible way. However, the study’s scope is limited to the textile industry, and it is uncertain if the findings are generalizable to other sectors. Future research should explore these relationships in different industries and incorporate more complex methodological models to examine how they evolve over time. These insights are valuable for managers seeking to improve organizational performance through green initiatives and foster sustainable practices among employees.