DIGITAL DIPLOMACY IN DEVELOPING COUNTRIES: OPPORTUNITIES AND CHALLENGES

Abstract

Digital diplomacy has emerged as a crucial tool for enhancing international relations in the contemporary age. However, developing countries face many challenges leveraging digital platforms for diplomatic efforts. This study is based on the following sections. The first section analyses the dynamics of digital diplomacy in developing countries. The second section analyses the potential of developing countries to utilize social media, digital tools, and virtual platforms to strengthen their international presence, grab opportunities for economic development in their respective countries, and participate in global discourse. The third section analyses the challenges developing countries are facing to effective implementation of digital diplomacy in their respective countries. The study uses the desk-research method under the qualitative approach. Data has been collected through secondary sources. This study finds that despite the potential for enhanced soft power and international collaboration, many countries encounter significant barriers, including limited internet infrastructure, digital literacy gaps, and unequal access to technological resources. Additionally, concerns over cyber security, misinformation, and digital inequality further complicate the effective use of digital diplomacy in developing countries.