ENGLISH LANGUAGE VOCABULARY BUILDING TRENDS IN STUDENTS OF HIGHER EDUCATION INSTITUTIONS AND A CASE OF LAHORE, PAKISTAN

Abstract

English Language vocabulary acquisition plays a fundamental role in enhancing language proficiency, critical thinking, and overall academic performance among students in higher education. In Lahore, the "A Word a Day" campaign was initiated, where students received daily vocabulary input, including a word, its synonym, antonym, meaning, and usage in a sentence. A survey was conducted to evaluate the programme’s effectiveness and gather insights into students’ experiences. Results indicate that 89% of students reported improved vocabulary, with daily engagement being a significant contributor. Additional findings revealed that challenges such as time constraints and limited examples persisted despite overall success. The review explores methodologies, technological advancements, and socio-cultural factors influencing vocabulary development, substantiated with data from studies conducted between 2013 and 2023. The findings provide actionable insights for educators and policymakers to improve vocabulary-building practices in Pakistan.