A QUANTITATIVE STUDY ON EDUPRENEURSHIP EDUCATION: ALIGNING UNDERGRADUATE CURRICULA WITH DESIRED COMPETENCIES

Abstract

This research investigated students’ and faculty’s attitude, belief, and expectations towards edupreneurship regarding the acceptance of implementing EE in public sector universities of Sindh, Pakistan. Based on Ajzen’s Theory of Planned Behavior, the study samples selected aspects of ATs that are relevant to attitudes, subjective norms, and perceived behavioral control and their bearing to entrepreneurial intentions and behavior. In a quantitative explanatory study, data was obtained through a structured questionnaire conducted across 12 Universities in three different socio-cultural, economic regions of the country. Data analysis involved the use of and inferential analysis done in Smart PLS to offer the assessment of the structural association between the nine variables that were explored. The study highlights the need to incorporate entrepreneurship education in universities enhanced through faculty development, policy change and multidisciplinary approach in view of the contextual barriers. The findings indicated that the level of perceived behavioral control, attitudinal and societal support, as well as existence of the necessary resources were antecedents to edupreneurship education success. This study offers a body of knowledge for evidence-based practices to promote students’ and teachers’ approach to entrepreneurship for the economic growth of Sindh. Implications for practice and policy are given, as well as a guide for further research to enhance the current study’s shortcomings and coverage.