THE IMPACT OF ENVIRONMENTAL DISCLOSURES ON INVESTOR BEHAVIOR: MEDIATING ROLE OF CORPORATE REPUTATION

Abstract

The purpose of this research is to establish the effect of environmental disclosure on the PSX investors and for that, a purposive sample of 390 investors have been taken. The study focuses on the mediating effects of corporate reputation between environmental disclosure and investors’ decisions.  whereby data collected through structured questionnaires and analyzed with the application of advanced statistical techniques to validate the proposed hypotheses. The study revealed that the level of environmental disclosure plays a decisional role in influencing investors partially mediated by corporate reputation. Thus, this work enriches the literature on sustainable investment and offers management implications to organizations that aspire to improve their image and attract sustainable finance stakeholders.