SIGNIFICANCE OF INFORMATIONAL AND EDUCATIONAL GRATIFICATIONS FROM MOBILE DEVICES ON UNDERGRADUATE COMMUNITY OF LAHORE, PAKISTAN

Abstract

The mobile devices with smart technology have different influences on different users. These devices provide a number of options to share in different ways to the users even masses. This study is linked with the uses and gratifications theory because it states that people use medium either digital or traditional according to their needs for their gratifications. The study main question is to investigate what are the descriptive patterns of undergraduate students in using mobile devices and gender differences in patterns of the undergraduate students who use mobile devices for informational and educational purposes.? The method is quantitative in this research. The data collection tool is adapted from need for touch scale and the responses our based-on paper and pencil questionnaire, survey. The data analysis is based on statistical and inferential analysis. The area of study is Lahore, Pakistan. The target population for this research is the undergraduate university students. The results have shown that the student community mostly uses smartphones for sharing information and education in personal, professional, or academic context with each other and there is no difference based on the gender among the patterns of using the mobile devices