PROMOTING EMPLOYEE GREEN PASSION THROUGH GREEN TRANSFORMATIONAL LEADERSHIP: A MODERATED MECHANISM

Abstract

Green transformational leadership is recognized as an effective approach for achieving environmental objectives by inspiring and motivating followers in the workplace. The primary aim of this study is to explore the influence of green transformational leadership (GTL) on employee green passion (EGP) and to investigate the moderating role of individual green values (IGV) in this relationship. This study adopts a cross-sectional and deductive approach. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess the suggested model. An 84.75% response rate was obtained from 312 workers in Punjab, Pakistan's industrial sector who completed survey questionnaires. The findings revealed a significant positive relationship between GTL and EGP. Furthermore, IGV were found to moderate this relationship, enhancing the impact of GTL on EGP.