MODERATING ROLE OF ENTREPRENEURIAL IDEA IN THE RELATIONSHIP BETWEEN BUSINESS MODEL INNOVATION, TECHNOLOGICAL INNOVATION, PRODUCT INNOVATION AND ENTREPRENEURIAL SUCCESS

Abstract

This comprehensive study investigates the profound impact of innovation on entrepreneurial success, shedding light on the intricate mechanisms through which innovation drives business outcomes. By synthesizing existing literature and empirical evidence, the research demonstrates that innovation is a pivotal determinant of entrepreneurial success, enabling entrepreneurs to differentiate their offerings, respond effectively to evolving market conditions, and seize emerging opportunities. The findings highlight the crucial role of innovation in driving revenue growth, expanding market share, securing competitive advantage, and ensuring sustained business performance. Furthermore, the study emphasizes the importance of innovation ecosystems, organizational culture, and leadership in fostering a culture of innovation, along with the roles of adaptability, risk-taking, and strategic orientation in promoting innovative behavior. The insights derived from this research offer practical implications for entrepreneurs, policymakers, and business leaders aiming to advance innovation, entrepreneurship, and economic development. By exploring the nexus between innovation and entrepreneurial success, this study contributes meaningfully to theoretical and practical understanding in the domains of innovation management, entrepreneurship, and business strategy.