ROLE OF ICT’S TO INCREASE THE KNOWLEDGE OF FARMERS ABOUT AGRICULTURAL INVENTIONS

Authors

  • Awais Sattar Coordinator Department of Mass Communication,The University of Faisalabad (TUF)

DOI:

https://doi.org/10.63878/cjssr.v3i3.969

Abstract

Information communication technology is a broader term which comprises on modern education of computer hardware, software, and telecommunication technologies such as online as well as offline digital communication. This study investigated the ICT'S and information level of farmers about agriculture innovation. It indicates the skills which take admittance to information through broadcast communications. This study investigated the ICT'S and information level of farmers about agriculture innovation. It indicates the skills which take admittance to information through broadcast communications. It is like Information Technology (IT) yet cores fundamentally on communication developments. This incorporates the Web, Radio, and TV, Whatsapp application, messages, mobile phones and other communication mediums. Diffusion of innovation theory is applied by the researcher. To investigate how ICTs are helping Pakistani farmers to think about advanced technologies rural innovations the researcher applied survey strategy and created a questionnaire to gather information from respondents. The population of current investigation comprised of farmers of various rustic zones of Faisalabad Region. A sample size of current study was 150 farmers and information is gathered through convenience sampling technique. Frequency distribution of the information is determined by utilizing statistical package for social sciences (SPSS). This research investigated the requirements of ICTs for the farmers and measures the demeanor of farmers towards ICTs. ICTs are turning into the fundamental need of the farmers and for this reason training about ICTs is essential for the farmers just as for the improvement of Agriculture section of the Pakistan as farming area is the foundation of the nation.

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Published

2025-07-05

How to Cite

ROLE OF ICT’S TO INCREASE THE KNOWLEDGE OF FARMERS ABOUT AGRICULTURAL INVENTIONS. (2025). Contemporary Journal of Social Science Review, 3(3), 319-325. https://doi.org/10.63878/cjssr.v3i3.969