LINGUISTIC CONSTRUCTION OF FEMININITY IN BOLLYWOOD ITEM SONGS

Abstract

This study investigates the linguistic construction of femininity in Bollywood item songs and its impact on the cognitive and emotional perceptions of young female audiences. Grounded in Lera Boroditsky’s Linguistic Relativity Theory, the research explores how language shapes thoughts and social realities related to gender identity. Data was collected through a structured questionnaire distributed among female respondents aged 21–35 years. The findings reveal that while item song lyrics often reinforce traditional stereotypes and objectification, they also present elements of empowerment and independence. The study highlights the dual role of language in both maintaining and challenging societal norms, emphasizing the importance of critically analyzing media content that influences perceptions of femininity and womanhood.