UNPACKING THE DYNAMICS OF INNOVATIVE WORK BEHAVIOR FOR MODERN ORGANIZATIONS WITH MODERATING AND MEDIATING ROLE OF PRO-ACTIVE PERSONALITY AND PSYCHOLOGICAL CAPITAL

Abstract

This study investigated the impact of organizational support, technological support and leadership support mechanisms on innovative work behavior in the Southern Punjab, Pakistan for the banking sector. In banking sector, there is growing importance of innovative work behavior but very few researchers focused on the collective influence of organizational support on innovative behavior especially in the developing economies.  By employing the quantitative approach, a total of 523 responses were included to measure the innovative work behavior in relation with collective organizational support mechanism. Simple random sampling was used to target the employees working at officer level. Results revealed the significant and positive relationship between all three independent variables and dependent variable of innovative work behavior. It was also observed that psychological capital significantly mediates these relationships. Moderating variable of proactive personality found to moderate the relationship of psychological capital and innovative work behavior. The structural model demonstrated the best and excellent fit for the proposed research model. The study contributed in the innovation literature by establishing the collective impact of organizational mechanisms with innovative work behavior. It is suggested that banking sector in the developing economies should adopt the holistic approach to promote the innovative work behavior by focusing on leadership support, technological support and overall organizational support. This overall support mechanism will lead the banking sector towards adoption of innovative work behavior. The findings have very significant implications in the banking industry for innovative work behavior which can be achieved through integrated systems of organizational support.