"GREEN PATHWAYS: INVESTIGATING EMPLOYEE GREEN BEHAVIOUR AS A MEDIATOR BETWEEN ENVIRONMENTAL KNOWLEDGE AND JOB PERFORMANCE"

Authors

  • Corresponding Author: Nadia Daud, Dr. Muhammad Asif Khan

DOI:

https://doi.org/10.12345/mdgh9s65

Abstract

Employee green behaviour is of huge importance because of its positive impact on individuals as well as on organizations. Therefore, the main aim of the present research study is to empirically investigate the effect of employee environmental knowledge on job performance while taking green behaviour as a mediating variable in the model under the lens of the theory of planned behaviour. The data for the present study have been collected through survey-based questionnaires from a sample of 407 employees in the hotel industry of Pakistan. SmartPls and MPlus software techniques have been applied to analyze the data and test the hypotheses. The findings of the study show that employee environmental knowledge has very little impact on job performance, which is not supported by the results. Whereas, results show the significant positive impact of employee environmental knowledge on green behaviour. Besides, the findings also show the significant positive impact of employee green behaviour on job performance. Moreover, the result of the mediation hypothesis shows that employee green behaviour significantly mediates the relationship between employee environmental knowledge and job performance. The present study has enriched the existing literature on employee green behaviour in the hospitality industry. Further, the study also offers practical implications for industry policymakers and managers that help them in the implementation of green behaviour and enhance employee performance. The present research limitations and future directions are also given at the end of the study.

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Published

2025-02-10

How to Cite

"GREEN PATHWAYS: INVESTIGATING EMPLOYEE GREEN BEHAVIOUR AS A MEDIATOR BETWEEN ENVIRONMENTAL KNOWLEDGE AND JOB PERFORMANCE". (2025). Contemporary Journal of Social Science Review, 3(1), 1126-1139. https://doi.org/10.12345/mdgh9s65