ROLE OF PARENT -CHILD CONFLICT AND CARTOON VIOLENCE IN AGGRESSION AMONG GENERATION ALPHA

Abstract

Existent study focused on investigating the part of parent and child struggle and cartoon violence in aggression among generation alpha. This research based on correlational research design, and convenient sampling method was utilized. Online Google forms were prepared and data was collected from children. Current study sample comprised (N = 250) children with the representation of male (n = 163) and female (n =87) respectively. Variables in the current study were operationalized using self-report measures. In this study the level of parent-child conflict was measured by the parent-child conflict subscale derived from the Parental Environment Questionnaire (PEQ). Parent -Child scale consists of 12 items (Elkins et al., 1997). The Attitude Scale for Children toward Cartoon Violence (Odukomaiya 2014), This scale consists of 16 items and the Self –Report Aggression Scale, (Orpinas & Frankowski, 2001). Data was analyzed through SPSS. Findings of the study show that parent child conflict significantly positively predicted aggression. Cartoon violence significantly positively predicted aggression. Research design explored that parent child conflict had significant negative association with cartoon violence, and positive with aggression. Cartoon violence has significant positive correlation with aggression. The results of the regression show that cartoon violence significantly and positively predicted aggression among children. Findings depict that cartoon violence significantly and positively predicted aggression Moreover, study also indicates that mean differences are not significant among gender, family system and education groups across study variables. Remaining demographics show non-significant link among the study variables.