Media Convergence and Value Resonance: A Study on the Practical Paths of Chinese Heroic Culture Communication in the New Era

Abstract

Against the backdrop of the new era, the sustained exertion of the guiding function of Chinese heroic culture is increasingly dependent on the effective connection of contemporary communication structures. With the diversification of media forms, the acceleration of information dissemination and the younger trend of the audience structure, the traditional communication mode of heroic culture, which is dominated by one-way indoctrination and text-centered expression, is facing severe challenges. It is thus imperative to innovate communication paths to strengthen value recognition. Based on the communication environment of the new era and the context of international exchanges, this paper systematically sorts out and analyzes the practical communication practices of Chinese heroic culture, focusing on three core paths: youth-oriented expression in the context of media convergence, immersive and interactive narratives empowered by digital technologies, and the shift from cultural demonstration to value resonance in international communication. The study finds that multi-media coordination, digital narrative innovation and value-oriented international expression are conducive to transforming heroic culture into a communication form that is close to people’s life experience, providing strong support for the implementation of its spiritual guiding function. This research helps deepen the understanding of the communication laws of heroic culture in the new era and offers references for relevant cultural communication practices.