POWER AND IDEOLOGY IN SCIENCE FICTION MOVIE BLACK PANTHER: A CRITICAL DISCOURSE ANALYSIS

Abstract

Language is the basic feature of any society which reflects its social norms and value. Language and discourse are two-way process. Language shapes our discourse in society and in the same time discourses affect our utterances of words. These two things are inseparable. Media shapes any societies’ patterns, values and ideologies.  W

hat is portrayed through media is deemed as reality while other side of coin is disregarded. Through films, white people superiority is shown but, in this film, completely different approach is employed, where Africans supremacy is emphasized. This research employs critical discourse analysis concept of power and ideology. This research is qualitative in nature where empirical data is not being used. The finding of this research intimates us the progression of black in technology as well as their enriched culture. Africans are not second class, but they are also highly intellectual. The current study shows African- Futurism and their powerful values and traditions. Their language, technology and skills show their modern nature.