GENDER STEREOTYPES IN PAKISTANI CULTURE: A MULTIMODAL ANALYSIS OF THE MINI SERIES 'RAZIA

Abstract

The study aims to investigate the stereotype and difference in gender in Pakistani culture by taking a sample of Pakistani miniseries “Razia” that is based of 6 Episodes. The study highlights the problems faced to the Pakistani girls because of the difference in behavior of parents and society towards them. The researcher has used the difference approach introduced by Tannen and Maltz to identify this stereotype concepts of daughter and son in Pakistani culture. The multimodal data analysis is used to explore the stereotype behavior of parents towards their children. In some of Pakistan’s rural areas the difference of being male and female are still can be seen, the people of these areas consider women only for the household works, and male as the dominant personality in the society. The researcher takes the web series “Razia” this masterpiece was concluded with captivating animation and cutting-edge graphics, offering a narrative that goes beyond being just "another story" but rather, the story that could potentially redefine not only the script but also the art of storytelling itself. The result of the study shows that through verbal and non-verbal elements actors and other team tactfully tells us about the stereotype behavior of parents and society towards the daughters, as some of the families desired for a boy.