THE RELATIONSHIP BETWEEN EXPOSURE TO VIOLENT CARTOON AND BEHAVIORAL ISSUES IN CHILDREN. A QUANTITATIVE STUDY

Abstract

This study was aimed to examine the impact of violence in cartoons on children's behavior and mental issues. The study used a quantitative survey approach using a sample size of (N=300) students and their respective parents from the primary schools Lahore. The sample was selected using non-probability convenience sampling technique. The data was collected using survey method. 2 structured tools were used for this purpose: "Attitude Scale for Children Towards Cartoon Violence" and "Structured Interview Questionnaire Sheet." The "Attitude for Children Towards Cartoon Violence" was administered on students and the "Structured Interview Questionnaire Sheet" was administered on parents to collect data.  Correlation and Regression analysis were used to draw inferences. The results revealed a strong correlation exist between helping behavior of students and parents’ discussion with children about the content of cartoons. The results also revealed that parental control plays a mediator role to mitigate the negative effects of cartoons on children mental state. Furthermore, the results emphasized the need of parental mediation that could be advantageous in mitigating these negative effects. The study's conclusions are significant for parents and educators in their efforts to build more effective rules and instructional programs to protect the well-being of children who engage in watching cartoons.