THE ROLE OF DIGITAL COMMUNICATION TOOLS AND WORK-LIFE BALANCE IN ENHANCING EMPLOYEE PRODUCTIVITY IN HYBRID WORK ENVIRONMENTS

Abstract

This research investigates the impact of hybrid work environments on employee productivity, focusing on the roles of digital communication tools, work-life balance, and job satisfaction. Employing a quantitative research design, the study utilizes survey data from IT professionals in Pakistan to examine how these factors influence productivity. The research adopts a positivist philosophy and a deductive approach, testing hypotheses derived from existing literature. The findings reveal that digital communication tools, and work-life balance, significantly enhance employee productivity, with job satisfaction acting as a mediating factor in these relationships. Digital communication tools improve task coordination and collaboration, while work-life balance reduces stress and boosts focus, ultimately leading to higher productivity. The study contributes to understanding the complex dynamics of hybrid work environments in the IT sector and highlights the importance of fostering job satisfaction to maximize productivity. The research also offers practical recommendations for organizations to improve hybrid work strategies by investing in digital tools, and supporting work-life balance. Future research directions include exploring long-term effects, industry-specific differences, and the role of organizational culture in hybrid work settings.