LINGUISTIC AND IDEOLOGICAL TRENDS IN THE VISION AND MISSION STATEMENTS OF PAKISTANI EDUCATIONAL INSTITUTIONS: A NEW ENGLISHES PERSPECTIVE

Abstract

This study examines the ideological and linguistic trends present in the mission and vision statements of Pakistani schools through the framework of “New Englishes”. This study utilizes a distinct corpus of comments from public and private institutions throughout Pakistan to illustrate the localization of English in alignment with cultural, religious, and national values. This research employs a mixed-method approach integrating theories from World Englishes, Critical Discourse Analysis, and Systemic Functional Linguistics to demonstrate how institutional language both reflects and influences perceptions of globalization, power, and identity. The findings indicate that Pakistani English functions as a medium for ideological negotiation, characterized by its distinct vocabulary and discourse practices. This study adds to the existing body of literature on postcolonial Englishes and provides new perspectives on how educational discourse in Pakistan, within a politically charged and linguistically diverse environment, influences understanding.