PATHWAYS TO SUSTAINABLE E-COMMERCE PERFORMANCE IN PAKISTAN: THE INTERPLAY OF GREEN GOVERNANCE, ECO-INNOVATIVE MARKETING, CONSUMER TRUST, PLATFORM USEFULNESS, AND REGULATORY PRESSURE. CJSSR [Internet]. 2025 Jun. 9 [cited 2026 Jan. 31];3(2):1581-95. Available from: https://contemporaryjournal.com/index.php/14/article/view/780