“PATHWAYS TO SUSTAINABLE E-COMMERCE PERFORMANCE IN PAKISTAN: THE INTERPLAY OF GREEN GOVERNANCE, ECO-INNOVATIVE MARKETING, CONSUMER TRUST, PLATFORM USEFULNESS, AND REGULATORY PRESSURE”, CJSSR, vol. 3, no. 2, pp. 1581–1595, Jun. 2025, Accessed: Jan. 31, 2026. [Online]. Available: https://contemporaryjournal.com/index.php/14/article/view/780