THE ROLE OF SOCIAL INFLUENCE AND PERCEIVED BRAND AUTHENTICITY IN THE TRANSITION FROM INTERNATIONAL TO LOCAL FOOD BRANDS AMONG YOUNG ADULTS IN PAKISTAN. Contemporary Journal of Social Science Review, [S. l.], v. 2, n. 04, p. 974–981, 2024. Disponível em: https://contemporaryjournal.com/index.php/14/article/view/149. Acesso em: 12 mar. 2025.