INFLUENCE OF ARTIFICIAL INTELLIGENCE ADOPTION, BIG DATA ANALYTICS, AND MOBILE MARKETING ON MARKETING PERFORMANCE: THE MODERATING ROLE OF DIGITAL TRANSFORMATION READINESS. Contemporary Journal of Social Science Review, [S. l.], v. 4, n. 2, p. 435–445, 2026. DOI: 10.63878/cjssr.v4i2.2453. Disponível em: https://contemporaryjournal.com/index.php/14/article/view/2453. Acesso em: 15 may. 2026.