CONSUMER BEHAVIOR AND MARKETING EFFECTIVENESS: MEDIATING ROLE OF BRAND PERCEPTION AND MODERATING ROLE OF DIGITAL EXPOSURE IN PAKISTAN. Contemporary Journal of Social Science Review, [S. l.], v. 3, n. 4, p. 1957–1968, 2025. DOI: 10.63878/cjssr.v3i4.2433. Disponível em: https://contemporaryjournal.com/index.php/14/article/view/2433. Acesso em: 3 jun. 2026.