AI-POWERED PERSONALIZATION IN BRANDING: IMPACT ON CONSUMER ENGAGEMENT AND LOYALTY. Contemporary Journal of Social Science Review, [S. l.], v. 3, n. 4, p. 47–57, 2025. DOI: 10.63878/cjssr.v3i4.1825. Disponível em: https://contemporaryjournal.com/index.php/14/article/view/1825. Acesso em: 31 jan. 2026.