ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE APPLICATIONS IN MARKETING ON BUSINESS SUCCESS: EVIDENCE FROM SMES IN AN EMERGING ECONOMY. Contemporary Journal of Social Science Review, [S. l.], v. 3, n. 4, p. 26–42, 2025. Disponível em: https://contemporaryjournal.com/index.php/14/article/view/1458. Acesso em: 21 mar. 2026.