STRATEGIC INTEGRATION OF AI IN MARKETING: UNPACKING CAPABILITIES THAT DRIVE ORGANIZATIONAL SUCCESS. Contemporary Journal of Social Science Review, [S. l.], v. 3, n. 3, p. 1420–1429, 2025. Disponível em: https://contemporaryjournal.com/index.php/14/article/view/1121. Acesso em: 13 oct. 2025.