THE IMPACT OF GUERRILLA MARKETING ON BRAND IMAGE: EXPLORING THE ROLES OF TRANSFORMATIONAL AND INFORMATION CONTENT IN THE FAST-FOOD INDUSTRY. Contemporary Journal of Social Science Review, [S. l.], v. 3, n. 2, p. 2634–2643, 2025. DOI: 10.5281/zenodo.15700150. Disponível em: https://contemporaryjournal.com/index.php/14/article/view/887. Acesso em: 14 oct. 2025.