THE ROLE OF INFLUENCER ATTRIBUTES IN SHAPING PURCHASE PROPENSITY INTENTION BY ANALYZING THE MEDIATING IMPACT OF OPINION LEADERSHIP. Contemporary Journal of Social Science Review, [S. l.], v. 3, n. 2, p. 2644–2657, 2025. DOI: 10.5281/zenodo.15757775. Disponível em: https://contemporaryjournal.com/index.php/14/article/view/771. Acesso em: 14 oct. 2025.